CORE TD Square/Holt Renfrew
30-second tv spots

Calgary’s newly renovated downtown shopping centre launched a campaign to celebrate the diversity of individual style in the urban core — casting local artists, designers, and entrepreneurs to capture and represent a more authentic brand. 

The wanna.BE concept, inspired by trendsetters and dreamers, rallies behind the idea of invention and self-expression. Images are saturated with vibrant colour — personality and creativity influencing fashion.

Agency: Tag Advertising
Production House: WhiteIron
Digital Shoot: Jason Stang