lisa

TC Energy

TransCanada BRAND EVOLUTION

TransCanada’s evolution to TC Energy respected existing brand equity while transitioning to more accurately represent itself as a North American company, inclusive of all employees with offices in Mexico and the United States as well as Canada. The company recognized another need for change and shifted focus from an internal, asset-driven perspective to an external, value-driven perspective. This brought a more contemporary and more relatable dimension to their brand. All brand elements including logo, interior and exterior signage, and the brand standards guide book were reviewed in detail and updated.